Back in my second post ‘Baby Steps’ I mentioned our first client.
And I want to tell you how that worked for us, as a new business.
Our first bit of paid work was for an ex-client. It was important that we re-gained their trust (following the demise of my previous employer). We had to take little nibbles.
First they asked us to re-run a project I was previously involved in – the project wasn’t very valuable but it was a start.
During the course of that project they asked us to re-do a bit of creative that another agency had done, again a wee little invoice, but an invoice none the less.
We worked hard to ensure everything about the project was immaculate, the code, the design the client-management – I needed it to be a shining example of how a project should be delivered. This isn’t against the norm for us, this is what we believe in – that every single project should be immaculate, without-fail.
The project was a success, the results were outstanding (this is as much due to the pure blind luck of a campaign theme that really ‘resonated’ (yes, I said it) with the client’s audience).
So it was decided that this campaign should carry-on, until the end of year, being refreshed regularly – another wee invoice, another little nibble.
Due to the success of the campaign for that brand, another brand (same client) wanted their own version of the campaign – another wee invoice, another little nibble.
And so word of our service spread within the company – and another two brands are now interested in the same campaign, re-purposed for their needs, more invoices, more nibbles.
Another brand, within the same company, asked us to make them an entirely different campaign – which we’re in the process of doing now, another invoice, another nibble.
The more we work for this client, the more we learn about how they work, what they need from us, where the likely pit-falls are, who to turn to to speed things along. This knowledge allows us to build process efficiencies – each rotation, each new brand, takes less time planning and means that our delivery is more efficient.
What I’ve learned, is that a tiny little in-road, a tiny little opportunity, so long as your delivery is immaculate can open a whole enterprise of opportunities.
So if you’re offered a wee little project, with a value of less than £10k, take it, take it and make it the very best you can, over-deliver, even if it feels like you’re losing money to it, because if you do it right it will help sustain your business.
I am super-aware of one thing: this could only happen because my client has brand teams that talk to each other, they share their successes across the business. So our success with them was not happening in silo, it was learned from cross-brands. Not all companies are set-up like this, sometimes you need to do more of the leg-work.